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Leaflet Design Workshop

Course code: WS-06-LD

Course duration: 2 days

Course cost: £650 (excl. VAT)

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Learn how to design an engaging and compelling professional leaflet.

Content Summary: An overview of design theory and leaflet function, plus analysis of its relationship to your business/product/event. Then focus on the production of your own leaflet.
Results: A professional leaflet; fit for purpose and ready for print.
Ideal for: Marketers, designers, studio managers, account managers and managers/owners.
Involves: 1 day of leaflet design theory followed by 1 day of software instruction.
Using: Case studies + Adobe InDesign/Quark Xpress instruction

Topics covered include:

Editorial emphasis
Purpose
Orientation
Niche versus wide audience
Relationships with the reader
Captivating the reader
Where copy meets imagery
Copyrighting
Image formats
The front cover
Target audience requirements
Typography
Space

Imagery
Imagery sourcing
Treatment
Structure
Looking at different leaflets, good and bad
Call to action (CTA)
The ACT principle
Tie-ins with other media
Production
Colour breakdown
Printing
Folding
Printing: materials, techniques, restrictions, specials, tactile considerations
Distribution

Please note: 14 days’ notice is required for free cancellation, otherwise a 50% cover fee is taken

What you get

  • Pen and pad

  • Notes to take away

  • 90-day customer support

  • Completion certificate

  • Lunch & refreshments

  • Unparalleled expert tuition

  • Money-back guarantee for peace of mind

  • Greater business and career advancement potential

Some of our clients